Are your blog posts lonely? Do you feel like no one is listening?
Blogging can really feel solitary, especially when no one is engaging with you. If you want to increase your blog comments dramatically, you need to have a strategy. It doesn’t happen overnight.
Increasing from zero to fifty comments is tongue in cheek, of course. I don’t really have fifty comments on every post. But I do on some of them. And if you look at the majority of my blog posts, I get a good amount of interaction. More importantly, I’ve built lasting relationships with other bloggers as a result.
Blog commenting is how you get to know your fellow bloggers. From there, the relationship usually starts to spill over onto other social media as well.
When I make a blog friend, or an otherwise valuable contact, I make the effort to keep that relationship going. I follow them, and share their content on Facebook, Twitter, Google+, and Pinterest when applicable. I “chat” back and forth with them on twitter. I +1 their Google+ posts. You get the picture.
I’ve even met a several of my blog friends in person! But the bottom line is, virtually all of these relationships started with blog commenting.
Consistency counts. I try to post at least 3 times a week. If you post here and there and whenever you feel like it, people aren’t going to be compelled to come back and visit. If they’re not visiting, they’re not going to comment either.
Include a call to action. Ask a question. Ask for suggestions and tips. Give them a reason to comment! I try to do this most of the time.
Share, share, share. This is a great way to expand your own community! Tweet your posts, share on Facebook and Google+, and pin them. Make sure they include a pinnable image. (Check out PicMonkey if you need help with this.) Change up what you say each time you post to social media, and of course don’t post to all of these at the same time. Make sure you post other content too…no one is going to stick around long if all you talk about is yourself.
Quick tip: If you’ve mentioned another blogger or company in your post, you can give them a shout-out. On Twitter and Pinterest, use the @ sign (ie: @dishofdailylife). On Facebook, the @ sign before a name will bring it up, then click on it to highlight it in your post. On Google+, use the + sign and start typing the name. Hashtags can be used everywhere, although they never really caught on that well on Facebook.
And don’t forget to ask your readers to share, tweet and pin your post too if they found it helpful (make sure your buttons to do so are in an easy to find spot right underneath preferably)! This is crucial to expanding your community because you’re now getting in front of your fan’s friends. Ask, and you shall receive. Expanding your community = new comments from people you haven’t met before.
Use Comment Luv. Bloggers like leaving comments on posts where they can leave a link. It makes it really easy for you to go visit the blogger leaving you a comment, and conversely, for the blogger you are leaving a comment for, to come find you. However, if you are leaving a comment on a blog without Comment Luv, do not leave a link along with your comment text. Under Google’s new rules, it penalizes those kind of comments as spam, which hurts both the blogger leaving the link and the blog where it was left. The best thing to do when those type of comments show up on your site is to delete them.
Respond! Acknowledge those that comment on your blog. This is one of the first building blocks in relationship building. If someone has taken the time to comment on your blog, don’t ignore them…make them feel welcome! You want them to come back! Make sure you reciprocate whenever possible, which brings us to the next point.
Comment on other blogs. Set aside time to do this every day! This is crucial. Leave a genuine comment, and start making connections! So much of blogging is about creating relationships. Although I mentioned above that you should visit those that comment on your blog, don’t limit yourself to that. Seek out other blogs to comment on as well. I will say though, if I am making an effort to comment on someone’s blog, and they can’t be bothered to ever visit mine, I don’t care how much I like them, I will take them off my list. There are plenty of great bloggers out there. Move on to someone who does want to make friends!
Quick Tip: Set up a separate category in your bloglovin for those that frequently comment on your blog. This way you’ll never miss a post of these very important fans!
Sign up to be a featured blogger at the SITS Girls. You’ll meet a lot of great bloggers who understand the power of community. While you’re waiting for your day, check out some of the bloggers commenting in roll call. If you comment on their blogs, many of them will come back over and visit your blog as well. Over time, you’ll find the ones that you “click” with, and you’ll find yourself with some new blog buddies. I met some of my best blogging friends through SITS!
Participate in the #SITSBlogging Twitter party on Saturday mornings at 10 am EST on Twitter. This is an opportunity for everyone to tweet their favorite post of the week. I’m always bookmarking posts that I hear about there. When I visit them, I comment. Even though I don’t generally post on Saturdays, I usually get a fair amount of traffic (and comments) due to the SITS Girls. They also have a link up and I usually visit posts from there as well. But for me, the back and forth of Twitter, is better for relationship building.
Join other blog communities, like Sverve. At Sverve you can network with other bloggers and sign up for opportunities with businesses that are looking for your help as an influencer. One of my favorite thing about Sverve is their “tips” which are posts recommended by other bloggers. I find some really great content there, and I’ve met some new friends as well!
Participate in link parties. Generally the earlier you link up, the more traffic you are going to get, so you may want to plan out which ones you are going to participate in and try to get there early. While you’re there, visit a few of the other links. There’s a good chance they’ll visit you back.
It really IS this easy. But it does take time. Think of it like building a friendship. It doesn’t happen overnight, and takes give and take to keep a relationship going. If you put the effort in, you WILL see results!
Did you find this helpful? If so, I’d love for you to share it!
If you have another tip to add, please share it with us!
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