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How To Grow Your Blog by Building a Tribe of Online Friends

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You’ve started a blog. You have great content. But no one comments, and you’re struggling to find an audience beyond your friends and family.

Having great content is important. But it doesn’t matter if no one sees it! Growing your blog is much easier when you expand your network and build a “tribe” of online friends. Not sure what a tribe is? In the blog world, a tribe is a group of like-minded individuals who support, share and engage with one another. Sounds great, right? But how do you find these people? You might be surprised at how simple it really is!

Building Your Tribe

Join a community. The SITS Girls is a great place to start. Sign up to be a featured blogger. When you sign up for this, you agree to comment on the featured blogger each day. But take it a step further. You’ll notice during “roll call” people send well wishes to the featured blogger of the day. Usually a link to their own latest blog post is attached. Take advantage of this, and check out a few that look interesting to you. Another SITS activity you may want to participate in is their Sharefest on Saturday mornings. You’ll find a lot of great blogs to follow!

Comment. Don’t just sit back and wait for people to come to you. Take the opportunity to start the “connection” process by commenting on those blogs that resonate with you. This is a great opportunity to start online relationships. Comment on someone else’s blog, and they’ll often take the time to come over and visit yours as well. I don’t comment on blogs expecting that to be the case, but this is how I started to get to know many of those who I now consider part of my tribe.

Connect on other social media platforms. Follow those whose blogs you enjoy on other social media platforms, such as Facebook, Twitter, Google+, etc. When someone reaches out to me in this way, I am going to reciprocate. We might not end up being the best of online friends, but it’s a great way to meet new people and learn more about each other.

Be generous and share. Share content that you feel will appeal to your fan base. Chances are if you liked another blogger’s post, your fans will too. And believe me, your fans don’t want to just see post after post of your own content. They like to see variety! And it goes with saying that your online friends will also appreciate your efforts!

Go to a blog conference. If you can swing it, I’d highly recommend attending one of these. One of the things I loved about the Bloggy Boot Camp I just attended is that we switched tables frequently in the morning, allowing us to meet new people each time. If you go to a conference that does not do this, make an effort to strike up a conversation with different people throughout the day. Exchange business cards. When you get home, follow up. You never know, that person might turn out to be your next great online friend!

Be realistic. If you’re a brand new blogger just starting out, don’t expect to create a tribe of blogger friends among those with ten thousand followers. They’re at a different stage than you. Absolutely it’s fine to comment, follow them and share their content, but ultimately you are going to be better off connecting and building online relationships with those who are in the same place as you. I’m not saying that you won’t ever connect with someone who has a much larger following. But don’t expect to build a tribe of bloggers that way.

Be consistent. If you continue with these activities day after day, you will make all sorts of great online friends, and you’ll be well on your way to finding your tribe!

If you liked this post, you may also like:

5 Top Take Away Tips for a Successful Blog from Bloggy Boot Camp

5 Easy Tips to Build Strong Social Media Relationships


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Pranay Khatri

Wednesday 28th of January 2015

Hey, Awesome post, I loved all the tips you share for promoting our blog. Really all these tactics are very practical. Thanks for this useful post :)


Saturday 24th of August 2013

Thanks for this great post, Michelle. I'd never heard of the SITSgirls so I'll definitely have a look at their website.

I've been trying to grow a community by regularly commenting on blogs and occasionally on the bloggers twitter feeds if they say something interesting. I'm a very new blogger, but I think it is starting to work. I've certainly had more comments this week than in the last month, so that's a good start!


Thursday 22nd of August 2013

I loved this post and it was very helpful thank you so much. You have a new mommy blog follower. :) It would be nice if you could drop by Journey to Mommyhood & Beyond www,


Wednesday 24th of July 2013

I know I'm a little late (ok, really late!) on commenting on this, but I cannot agree more about the importance of having an online tribe of fellow bloggers. I most dedicated readers are my fellow bloggers with whom I have connected on SITS--I'm so glad I stumbled upon that site last year, it has enable me to find so many wonderful blogs (including yours!)

Michelle Nahom

Wednesday 24th of July 2013

I feel the same way! I have met so many great people through blogging and I continue to find new ones I want to follow too! Very glad I met you also!

Shana Norris

Thursday 11th of July 2013

Michelle, I really enjoyed this article. I am so in love with the concept of tribes right now. It's so much more fun than calling it a "community" isn't it?!

I know it sounds slightly cliched but that connection is really what makes having a space on the Internet so rewarding. I love all your suggestions and reminders. You hit on two that I think are HUGE: it takes time and it's all about giving/sharing.

Michelle Nahom

Wednesday 24th of July 2013

I'm sorry I am so late responding!! It's true, isn't it? I've been so lucky to have found so many great bloggers that I consider part of my tribe! And I keep finding new ones! So glad to connect with you!