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3 Reasons Why Your Small Business Needs a Blog

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For those of you who don’t know, in addition to being a blogger, I am also a social media consultant. I work with small companies to help them improve their social media visibility and gain traction in the marketplace. In today’s world, you need a competitive edge…a way to set yourself apart from similar businesses. Blogging can give you that extra advantage that you need to grow your business. 

Why Your Small Business Needs a Blog | A Dish of Daily Life #SmallBusiness

3 Reasons Why Your Small Business Needs a Blog

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Better SEO (Search Engine Optimization)

Google likes content, especially when it’s frequently updated. When you add new content to your website continually (ie: blogging), Google sees that and rewards you with higher placement in search results. Higher placement in search results means more people have the opportunity to see your site. 

Hint: Be sure to use the important keywords to your industry in your content.

Relationship Building

Blogging allows for a more personal connection. It gives you a marketing tool with which you can set yourself apart, and a chance to engage with your clients (and potential clients) and build trust. When you share useful information, you’re providing value and establishing yourself as an expert. People want to do business with someone they can trust. Think about your own purchasing habits. Do you like to purchase from a trusted source or someone you know very little about? Enough said.  

Hint: Make it easy for people to comment on your blog, and respond to them. This is how you build relationships. Plus, no one likes to talk to dead air.

Social Climbing

It’s no secret that social media is the gateway to much larger audience. When you create content and share it on social media, you have the potential to reach a lot more people than you would have with just your website. After all, you can’t really socially share your website over and over again. You’re not adding any value to the conversation that way.

Additionally, if you’re providing valuable content on your blog, your readers will want to share as well. This is the power of social. I get excited when I find a valuable resource…I want to tell everyone about it! So make it as easy as possible for them to share by installing social share buttons on your blog so they can do so with a click of a button.

One thing you may want to note: A while Facebook changed their algorithm again. This change affects your business “Page” in that Facebook is showing your posts to fewer and fewer of your followers. The only way to increase that number is to get as much engagement as possible on your page (Facebook will reward you accordingly) or to boost (ie: pay) to show your posts to more people. If you want to increase engagement without spending any money, Facebook Interest Lists are a FREE way to help you boost your likes, comments and shares.

Hint: Don’t just share your own content on social media. You’ll be seen as a spammer if you do that. Share other articles that you yourself find helpful as well…chances are if you found them interesting, your audience will too. And that will also lend more credence to you as an expert!

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catherine gacad

Monday 21st of July 2014

michelle, i'm sure you're a stellar consultant, working to help people with social media. we can always learn so much from you!


Saturday 19th of July 2014

I had no idea you were also a social media consultant! You are a jack of all trades Michelle! Amazing.

I like when companies have blogs... it makes them more personable (especially if they feature content from a variety of sources such as their employees, customers, etc.).

Great post!

Thanks for sharing (and for linking up to the #SHINEbloghop).

Wishing you a lovely weekend. xoxo

Michelle Nahom

Saturday 19th of July 2014

I'm sorry I have missed a few weeks over at your place! It's been a little hectic here...lots of family visiting. But glad to link up this week! I enjoy working with small companies...the face a company shares on social media can really make a difference in creating a more personal connection.


Thursday 17th of July 2014

Very good advice.

I don't have a small business, but I do write books, so I like using the blog to help promote that sometimes.

Michelle Nahom

Friday 18th of July 2014

So many benefits to really does allow you to reach a much wider audience!

Angela Gilmore

Thursday 17th of July 2014

This is great advice. When I started in a band the first thing I did was create a blog, and now when you Google "The Pears" my band is the first site that comes up. We didn't blog much, in the traditional sense, but every time we had a show we would post a picture or a little description on our site and it made a huge difference.

Michelle Nahom

Friday 18th of July 2014

It really does! You don't even have to put in a huge effort for it to help. A professional organizer could put in a couple tips a week, for doesn't necessarily have to be a long blog post every time!


Thursday 17th of July 2014

Another helpful post, Michelle! I will share it on twitter! I started blogging 8 years ago sharing some of my recipes, I am turkish and love being creative in kitchen, combine different food cultures then product /website reviews.. I remember the day when I recieved a grill or a bike for my son to review or a wafflemaker to try.. even my husband got surprised and said ' I wasn't expected that much from you when you started blogging' Then i also started ebay store. Since i started to work again needs more effort lately.I am almost retired so can spend more time after that. I think a blog can be a locomotive for a small business

Michelle Nahom

Friday 18th of July 2014

Thank you so much Yonca! A blog can most definitely be a great marketing tool for any business! I'm so glad you mentioned sharing it on Twitter too, because I just realized it was sharing my posts with the Shareaholic handle because I never updated it when I switched to Shareaholic! Yikes! Thankfully I found a good tutorial that only took me a couple minutes!